In the dynamic world of logo design, innovation is the cornerstone of creating distinctive, memorable brand identities. Enter Midjourney, a pioneering technology that holds the potential to revolutionize the way logos are conceived, crafted, and utilized.

In this guide, we cover the transformative capabilities of Midjourney as it pertains to logo generation, shedding light on its innovative applications in branding, marketing, and corporate identity. Midjourney stands at the intersection of human creativity and AI prowess, offering a promising avenue to redefine logo design.

Join us as we explore how Midjourney is set to shape the future of logo creation, offering unique prompts and limitless possibilities in the world of brand imagery.

Types of Logos

Logos are an essential component of a brand’s visual identity, serving as a graphical representation of a company or organization. There are several types of logos, each with its own unique characteristics and design elements. Here’s a description of some of the most common types of logos to keep in mind when creating your logo prompts!

• Monogram/Lettermark – Consists of letters representing the company.
• Pictorial Mark Logo – Simple pictures representing the company.
• Abstract Logos – Similar to pictorial but the images aren’t usually as easy to recognize.
• Emblems – Font intertwined with symbols, like a badge or seal.
• Mascot – An illustrated character.
• Wordmark – Similar to monograms but full words. (not the best for Midjourney as it has trouble creating text)

Midjourney Logo Prompts

There’s a myriad of styles and descriptive keywords that can help create amazing logos in Midjourney! We’ll offer a few examples here of some great prompts to use. Further down, there will be a list of styles and other keywords you can use to create your own Midjourney prompts!

Monorgram/Lettermarks

Keywords to keep in mind: Monogram, Lettermark, Script typeface, Simple fonts, Typography, Vector, Flat design, Carolyn Davidson, Saul Bass, Milton Glaser, Paul Rand, Paula Scher, Alan Fletcher

Abstract/Pictorial Logos

Keywords to keep in mind: Pictorial mark, simple logo, minimalistic, Vector, Flat design, Rob, Janoff, Saul Bass, Milton Glaser, Paul Rand, Alan Fletcher

Emblem

Keywords to keep in mind: Emblem, Vintage, Classic, Vector, Flat design, Retro, Royal, Simple

Mascots

Keywords to keep in mind: Mascot, Cartoon, simple mascot, minimalistic, Vector, Flat design, Rob, Janoff, Saul Bass, Milton Glaser, Paul Rand, Alan Fletcher

Tips for Logo Prompts

Keep It Simple

Overcrowding your prompt will usually hinder your attempts to create anything in Midjourney. Keeping to a short and specific prompt will avoid this issue and also make it easier to experiment.

Use Negative Keywords

Using the –no parameter, you can add aspects of your logo you don’t want added. For example, adding “–no realism” you’ll avoid any attempts at generating a realistic logo.

Logo Styles & Keywords for Midjourney

1. Minimal Lines
2. Ethereal Style
3. Highly Detailed
4. Simple
5. Minimalistic
6. Descriptive Colors
7. Modern
8. Futuristic
9. Vibrant
10. Geometric
11. Flat
12. Vector Graphic
13. Circular, Square (shapes)
14. Clean Design
15. Sharp
16. Friendly
17. Clean Lines
18. Smooth
19. Gradients
20. Japanese Graphics
21. For (company type) e.g. For Tech Company